The hypnotic nature of the music creates the perfect ambience for her spiritual message to captivate the listener.Abida Parveen is not only Pakistan’s most accomplished female singer of devotional music, but she’s also one of the foremost exponents of Sufi music worldwide. Abida’s passionate, full throated singing perfectly complements the electronic dance beats and synthesized instruments. The first single from the collaboration, titled Hori(Aj Piya) has just been released, and the result is truly a rich, uplifting music composition that captures the best of the Sufi and EDM genres. We have experimented officially to spread the same message of love, peace and humanity with fresh and different music.” “As an artist, I feel it’s my responsibility to spread the message of peace and humanity to the masses. The maestra believes that by combining her kalam and compositions with EDM, she can produce truly transcendental music that can help spread her Sufi message around the world. I had never thought of my kalaam being treated so differently but I am glad he didn’t let me down. His experiment with my composition was a very bold step. Expressing her admiration for Sheikh’s work, she stated in an interview “I really appreciated DJ Shahrukh’s remix because he succeeded in keeping the essence of the kalam intact. So pleased was the flag bearer of Sufi music that she decided to craft an entire album with the DJ, tracks from which will be releasing in the coming months.
It also drew Abida’s attention, who was very impressed with the manner in which Sheikh had remixed the track while retaining the original Sufi essence of her composition. It all started in 2011, when Sweden based DJ Shahrukh Sheikh remixed Abida’s Ghoom Charakhra, which went viral on YouTube. The Ghoom Charakhra singer has never shied away from innovating her compositions by using electronic arrangements in her music, and the latest journey Parveen has ventured on is by fusing her sufi kalam and gayeki (style of singing) with electronic dance music (EDM). In turn, it seems the Sufi songstress is just as inspired from these new-age musicians, who have the power to reach out to a younger audience. Her music has also served as inspiration for countless acts from subcontinent, one of the earliest being Junoon in the 90s.
Previously, Parveen made headlines courtesy her collaborations with pop-stars such as Ali Azmat and Atif Aslam. The world renowned Sufi singer has truly embraced the essence of the mystical philosophy by embracing new music forms and melding her distinctive style of music with popular western genres to spread her message of love and harmony to a wider audience. Abida Parveen and genre innovation go hand in hand.
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